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BRAND STORY

Your 1st Sanitary Ware & Building Materials Solution Manufacturer

Hangzhou Entop Houseware Co., Ltd. was established in 2010, headquartered in Hangzhou, China. As a comprehensive supplier specializing in building materials and sanitary ware export, Entop integrates product R&D, scale manufacturing, global sales, and after-sales service.

Five core product lines · Exported to 50+ countries · Long-term partnerships with distributors, contractors, and e-commerce sellers worldwide.

- Let Entop Refine Your Exquisite Life

Established in Hangzhou

Countries Covered

Core Product Lines

Operation Models (OEM + Brand)

Our History

2010
2010-2015
2015-2018
2018-2022
2022-Present

Brand Founded
Entop brand officially founded in Hangzhou. First participated in the China Import and Export Fair (Canton Fair), opening the international journey.
Foundation Period
Focused on building materials and sanitary ware export. Gradually established stable supply chain system and quality management processes. Obtained ISO9001, ISO14001 and other core certifications.
Category Expansion
Gradually expanded to LED mirrors, shower doors, SPC flooring and other new categories, forming a multi-category collaborative product matrix. Exported to 30+ countries.
Brand Upgrade
While OEM business grew steadily, vigorously promoted own brand Entop, reaching end consumers directly through Amazon and other overseas e-commerce channels, collecting market feedback to feed product R&D.
Global Deepening
Products exported to 50+ countries. Continuously participating in ISH, KBIS, BIG5, Feicon, Domotex and other large-scale professional exhibitions, deepening strategic cooperation with global customers. Committed to becoming a leading one-stop solution supplier in building materials and sanitary ware.

Core Product Lines

Entop, positioned around the "whole-house space solution" strategy, has built five core product lines covering floor, wall, and bathroom spaces, helping customers achieve cross-category one-stop procurement and reduce supply chain management costs.

Quality Assurance & International Certifications

ISO 9001

Quality Management System

Enterprise-wide full-process quality management.

ISO 14001

Environmental Management System

Environmentally friendly production management.

CE

EU Market Access

EU market product safety compliance.

RoHS

Hazardous Substances Restriction

Electronic and electrical products environmental compliance.

FSC

Forest Sustainable Management

Wood source traceable and sustainable.

UL

North America Safety Certification

North America market product safety certification.

Multi-system certifications ensure Entop products meet the regulatory and standard requirements of different target markets, effectively reducing customer import compliance risks and providing strong guarantees for products to smoothly enter major global markets.

Dual-Track Operation Model

Entop adopts a dual-track operation model of OEM manufacturing and own brand in parallel, flexibly responding to B-end customers' customization needs while providing more competitive product suggestions based on end-market insights.

OEM Manufacturing

Customized Production — Developed to your brand positioning and target market
Flexible Customization — Specs, materials, colors, packaging all customizable
Capacity Guarantee — Stable capacity, on-time delivery for large orders
Confidentiality — Strict protection of brand info and product design

Own Brand Entop

Direct-to-Consumer — Official website, Alibaba and overseas e-commerce channels
Market Insights — End-user feedback feeds product design optimization
Mature Products — Market-verified selections reduce customer risk
Virtuous Cycle — OEM scale + brand insights serving long-term success

Global Market Layout

Sales network covering major global markets via exhibitions and multi-channel layout

North America

Building materials distributors / E-commerce channels

Europe

Brands / Engineering projects

Middle East

Engineering contracting / Wholesale distribution

Southeast Asia

Real estate supporting / Retail

Oceania

Building materials chains / E-commerce sellers

50+ Countries

Products exported to over 50 countries and regions worldwide

Entop respects cultural differences and regulatory requirements of different markets, providing products and service solutions adapted to local markets for customers in each region.

Customer Service System

Service philosophy centered on customer growth, covering the entire cooperation cycle

Pre-Sales Consultation

Professional team assists customers in product selection, market analysis and solution planning, recommending suitable product combinations based on target market characteristics.

Order Management

Dedicated staff follow up the entire order process, timely feeding back production progress and logistics information, ensuring orders are transparent and controllable.

Logistics Coordination

Cooperating with multiple international logistics service providers, offering sea freight, air freight and other transportation solutions, ensuring safe and timely delivery.

After-Sales Support

Comprehensive after-sales response mechanism, timely handling customer feedback on product issues and technical consultation, continuously improving customer satisfaction.

Long-Term Cooperation

Providing priority production scheduling, priority new product experience, market information sharing and other value-added services for long-term cooperative customers.

Mission, Vision & Culture

ART · INNOVATION · LIFE

Mission

Your 1st Solution Manufacturer

Entop always concerns about the growth and development of customers, helping global customers achieve greater business success in building materials and sanitary ware.

Let Entop refine your exquisite life
Continuous innovation, sincere service

Global One-Stop Leading Supplier

Environmental Mgmt System

To become a globally leading one-stop supplier of sanitary ware and home building materials.

Innovation-driven product upgrades
Strict quality guarding brand reputation
Comprehensive service deepening partnership

Five Core Values

EU Market Access

Integrity
Dedication
Efficiency
Communication
Enjoy Life

16 Years of Focus · Serving Global Customers

Hangzhou Entop Houseware Co., Ltd. · www.hzentop.com · Hangzhou, China

INQUIRY

Keep In Touch With Us

If you have any questions or needs about our products or services, please feel free to contact us at any time. We look forward to working with you and providing you with the best solutions.